ZL Tech

Discussing how consumer data analytics can not only help small to mid-size retailers survive in this increasingly competitive environment but also make the most out of it On the one hand, the pandemic along with technology has taught customers new purchasing behaviors, while on the other, the rise of e-commerce has provided businesses with new avenues to reach those customers. To put that into perspective, retail sales in the United States hit $1.47 trillion in the fourth quarter of 2020, $1.58 trillion in the first quarter of 2021 , and are expected to exceed $4.44 trillion in 2021 . Therefore, it is fair to say that organizations now have more channels in terms of online retailing or e-commerce than ever before to connect and sell to customers because of the pandemic.  However, average-sized merchants find it increasingly difficult to compete against the omnipresence and scale of global online marketplaces as margins shrink, the number of digital buyers increases , and the costs...

Delving into the critical role of data analytics and technology solutions in data-driven decision making  The advent of digitization in a multitude of industries has resulted in a data explosion, putting immense pressure on top management to improve their overall performance. As a result, top management is turning to data analytics to make critical decisions to stay ahead of the competition. With the help of these analytical insights, they interpret complex data sets and better understand the dynamics of their company’s products and services to better serve their consumers. And with the big data expected to reach a 175 zettabytes mark by 2025 globally, these businesses are struggling to cope with the changing environment to avoid disruption caused by such an influx of data. They are striving for efficient in-place file management to analyze and derive relevant information from them. However, some of them have mastered business analytics and are reaping huge rewards as a result. ...