Manufacturing Industry – Improve Your Customer Service with the Help of Industry 4.0 Enabled Data Analytics
Data analytics is well renowned for improving customer service across industries, resulting in high expectations from any company trailing in terms of customer service strategies. To put that into perspective, according to the annual State of the Connected Customer report by Salesforce, 62% of customers say experiences with one industry influence their expectations of others, and 88% expect companies to accelerate their digital initiatives. The manufacturing and production industry is no exception to this. But luckily, they have Industry 4.0 to change the customer service environment in the industry. Due to the advent of industry 4.0, the manufacturing industry has also witnessed a boom in online research and the purchase of products. In fact, according to Deloitte Insights, 90% of B2B customers conduct product research online and complete up to 60% of their purchases before contacting a salesperson. Yet, when it comes to having an internet presence, manufacturers have been sluggish...