Use Your SharePoint and File Share to Grow Your Business

Business growth is almost every company’s ultimate goal, and everyone involved in the business works to get to that goal. There are several growth strategies that large enterprises have been using to grow their business for years. However, growth comes in all shapes and sizes. Therefore, companies should also explore some less traditional growth strategies, such as using file share SharePoint solutions to grow their business.

By now, many companies are aware of the benefits that SharePoint and files shares bring in. It helps reduce storage costs, makes collaboration easier, faster, and secure, and helps prevent data security risks. Yet, most of them are using it as a corporate dumping ground for files. So, one way to use it efficiently is by assessing the contents and metadata to derive insights and analytics. These insights and analytics can help the companies:

  • know the consumer behavior
  • increase storage space by reducing ROT
  • improve compliance and governance
  • predict risks (to some extent)

Know the Consumer Behavior

One of the best ways to grow your business is by knowing what your existing and potential consumers want. The analytics derived from assessing the files in the company SharePoint and file share can be used to gain insights into consumer behavior, interests, and dislikes. These insights can then be used by the marketing team to develop consumer-targeted marketing campaigns. Additionally, the insights can be used to understand your employees and improve the business functions. As they say, healthy and stable employees can lead the company towards growth.

Increase Storage Space by Reducing ROT

ROT – redundant, obsolete, and trivial data are files such as pictures and songs saved in the company server by an employee and are generally useless to any company. Though these files are individually not large, they take up a lot of space accumulatively. By analyzing the contents of the company SharePoint and file shares, you can gain insight into such ROT data and delete them. This will help the company grow by increasing the existing storage space.

Improve Compliance and Governance

By assessing the contents of the company SharePoint and file shares, you can gain insights on personal data such as phone numbers, credit card numbers, SSN, etc. Since holding such data makes you responsible for safeguarding it, you can ensure strict measures are taken to protect or delete such data. This helps the company maintain compliance and governance per the industry standards and avoid any fines that come with non-compliance. Additionally, this will help the company grow its reputation in the market for good information management.

Predict Risks

Latent hazards may be more destructive than any server or infrastructure expenses if you don’t have insight into your data. Though the analytics derived from assessing the files in the SharePoint and file shares do not guarantee prediction, it may still be used to evaluate the situation. Advanced searching capabilities can be used to search for insider trading activities and similar data exposure activities using specific keywords. That’s how analytics can be used to predict risks and thus help the company grow.

Conclusion

Though there are several ways to analyze the contents and metadata of your company SharePoint and file shares, analyzing billions of files is humanly impossible. Therefore, most large enterprises are using file analysis software to meet their needs. Depending on the software, these solutions can have other features such as defensible deletion, audit trails, advanced searching capabilities, tagging facility, and the ability to assess billions of files.

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